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Marketing Manager

For 20 years IC Thrive has been helping connect people at work.  We provide a business internal communication platform with the aim to deliver the best employee experience possible, empowering workforces to drive success.  We have an established customer base, with well over 600 customers served from different countries and 20 different industries, including many recognizable brands. 

Our history is built on our commitment to a customer-first mentality. We take pride in our work and relentlessly pursue making a real difference, for our customers and for our team. 

The Opportunity 

We’re looking for someone to provide end-to-end planning and support for key marketing campaigns by collaborating with stakeholders and leading a team of highly specialized marketers.  

You are passionate about marketing operations and ready to execute on the marketing strategy with quality and consistency. Scalable marketing processes that ensure best practices on marketing automation, lead lifecycle management, segmentation, and project management are just part of your leadership skill set.  You are analytical and affluent in all areas of digital marketing and being data-driven, you're masterful at bringing insight and spotting the opportunities to optimize.   

With you, focus, collaboration and a positive attitude are part of the parcel. Success is measured by delivery and ultimately pipeline creation. 

Responsibilities 

  • Manage, mentor and lead a high-performance team of creative marketing professionals & suppliers 

  • Coordinate and help the leadgen, product and customer marketing specialists execute and report on their campaigns  

  • Align sales and marketing efforts 

  • Setup and track web properties, including landing pages, tracking pixels, tag management systems, etc. 

  • Research, plan and execute new tactics & growth marketing techniques to drive customer acquisition 

  • Bring visibility and reporting to marketing initiatives 

Desired Skills & Experience 

  • 7-10 years digital marketing experience (Web, Blog, SEO, Social, Email, Paid, Linking, etc)  

  • Minimum of 5 years managing marketing teams/suppliers 

  • Demonstrated success in B2B sector 

  • In-depth knowledge of tools of the trade (Google Analytics, CRM, Marketing Automation).  

  • Proven track record of campaigns that increase web traffic, conversion, and SQO 

  • A collaborator who is extremely organized takes the initiative and pitches in when needed 

  • Organized, thorough project management capability

  • Ability to prioritize multiple projects and adapt to a changing, fast-paced environment. Knowledge of agile marketing best practices would be a plus!

  • Analytical, problem-solving capability to help the team and executive make sound decisions 

  • Excellent communicator who is dedicated to maximizing the team’s talents, showcasing marketing efforts to the rest of the company and driving company results

  • BONUS:  Successful launch of new products (Saas preferred) 

We offer a comprehensive package to our employees, generous paid vacation and sick time, extended medical/dental, bonus days off, flexible schedules, dog-friendly office, health and wellness support, professional development, team activities and more.  Salary is based on qualifications and experience.  

Our office provides a modern, open and collaborative environment overlooking the North Shore mountains. We live core values of Simplicity, Positivity, Integrity, Creativity, Empathy, and Diversity, and we work our best every day to uphold them.  Got SPICED?  Apply Now! 

 

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